Jesse altman whynatte

She taught them the ins and outs of beverage marketing. She also encouraged the group to present their business plan to Coca-Cola and get feedback on their projections, growth models and marketing strategy from the industry giant.

Campari said big companies spend a good deal of money researching the customer base when building a new brand. Please Sign In and use this article's on page print button to print this article.

By Joanna Carabello — Contributing writer. Anatomy of a launch Build a strong business plan around your idea by researching the consumer market, industry standards, manufacturing options, potential vendors, pricing and marketing strategies. Get counsel from industry experts at all levels; Whynatte sought the advice of everyone from executives and entrepreneurs to bartenders and store clerks.

Most importantly, find out what consumers want and how they want to use your product. Seek out large and small investors. Send investment proposals to friends, family and acquaintances and ask them to pass it along to anyone they know who might be interested in investing.

Be ready to answer questions, show your research findings and prove your personal commitment and stake in seeing the company succeed. Now he plans to start opening new markets with the help of an investment from food and beverage accelerator AccelFoods. But when Jesse Atlman is not busy throwing parties like his annual Xmas fiesta with a performance by B. B and tweeting to his Whynatte followers, this man about-town loves to enjoy his native stomping ground.

Here, he lets us in on his favorite places to nosh, drink and play in ATL. News February 14, Haute Scene February 14, Related Articles Celebrities. Latest News Celebrities. It's a speakeasy-type place, no sign, deep in Chinatown. The drink was a combo of vodka, cucumber, mint, lime, vanilla, and what they called "local Chinatown aphrodisiacs. As far as Whynatte drinks go, my favorite drink at the moment is the Lightning Bolt, which is Whynatte with RumChata and a splash of vanilla vodka, mixed together in a tall glass over ice.

It tastes kind of like the milk you'd have left at the end of a bowl of Cinnamon Toast Crunch. This is one of those drinks that people try, and you just see them look at it like, "What the F was in that?

The Cheetah : Naked chicks. Also, the Cheetah sells more Whynatte than any other bar in town. Rumple I'm going to get eviscerated for saying this! On a hot afternoon, give me the watermelon margarita at Fox Brothers, which is fantastic.

Otherwise, really anywhere if I'm watching a good local band perform — could be Smith's, Vinyl, Star Bar, Terminal West, or any other local music venue. Our first order of business is to launch Whynatte in a few new cities before the end of the year.

We've used Atlanta as something of a laboratory, figuring out what works and what doesn't, and we intend to take everything we've learned here and apply it to new markets. At the same time, we're working on expanding distribution at grocery, convenience, and package stores in Atlanta.

There's an undeniable link between people drinking Whynatte in the bars as a mixer, and then eventually purchasing it from retail to drink on its own without booze. Long term, I see more of our sales coming as a standalone beverage, but the mixer side of our brand is what makes Whynatte unique and special. As for new flavors, we've put in some work on a few line extensions, and hope to have something new on the shelves at some point next year.