For example, an H2 element can begin a new section directly after an H4, which was the last subsection within the previous section. Another example where heading levels are not as relevant is fixed page sections. An example could be the content within a sidebar, which sits beside the main content of the page. In a sidebar, heading levels should not change depending on the heading levels in the content area. In these cases, consistency across pages is more important than consistency within a page.
Section four, using headings as labels. Headings can be used to help label regions of a page for assistive technologies. For example the aria-labelledby attribute can be used to associate a heading with an overall page region.
If the headings are visible the region is easily identifiable for all users. Another example would be heading with a modal widget. In this example, an H4 is used as the heading inside the modal. Section 5, some heading rules. The first rule is that headings should be meaningful. Users often skim a page by its headings. It is important to use headings to show the document structure.
Don't use headings to make text BIG or bold. Each HTML heading has a default size. However, you can specify the size for any heading with the style attribute, using the CSS font-size property:. Sectioning content can be labeled using a combination of the aria-labelledby and id attributes, with the label concisely describing the purpose of the section. This technique is useful for situations where there is more than one sectioning element on the same page.
If labels were not provided, the person using screen reading software may have to investigate each nav element's contents to determine their purpose. Content categories Flow content , heading content, palpable content. Permitted content Phrasing content. Google expects variation, too. Headings with an equal or higher rank start a new section, headings with a lower rank start new subsections that are part of the higher ranked section.
In the end — it will depend entirely on the site you want to make and the audience it serves. Design for your user base first, and Google may well be smart enough to work out your quality. I prefer to keep it simple and give pages to Google in a simple format I know it can read and rank accordingly. I usually aim to use the H elements as explained above, with one H1 on the page and only reach level H3 on this site as each page is a concise investigation of one topic. You can use any number of H2-H6 elements on any one page, but this might be a bit cumbersome for the typical web designer.
So as you can see there are multiple ways to implement these elements. I would recommend that possibly you keep your pages specific about one topic and use:. Correlation studies have posited that Google adds some weight to H1 elements and other studies claim the contrary. You do not want to see a keyword phrase appear in every Heading element.
That is called keyword stuffing. Everyday usage sees the Page Title Element of a page often repeated as the H1 of the page. A long time ago, I started a simple test to see if Google will use any H Tag as a page title if for some reason it does not like the page title element you give it as I thought it might.
Things come and go and come back again, in SEO. If using multiple H1 or headings — I certainly would not be stuffing them with keywords outwith any norm.
It is another piece of a perfect page, in the traditional sense, and I try to build a site for search engines and humans. I have never experienced any problems using CSS to control the appearance of the H tags making them larger or smaller. Aaron Wall at SEOBook recommended a long time ago not making your h1 tags the same as your page titles.
I have never seen this as negative, per say on a properly optimised page — but he is of course crystal clear in his reasoning:.
Aaron Wall.
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