If the tone was late for some reason, you would see the beginning of the national commercial. This was also much more likely with tape playback since tape machines have more latency than video servers, typically.
Is it not at all possible that there is an attempt to air "subliminal" ads? Or split-second ads that someone watching latently from a DVR who might notice the weirdness and rewind and slow-mo? Because this has been my working theory and why I found this question. I have been noticing this exact phenomenon a lot lately on cable TV, and it is normally some kind of predatory "addiction recovery" business behind the ad. DavidRivers it seems unlikely. The theory that subliminal ads actually do anything was disproven long ago so no rational company would pay for this.
And the audience who might notice and be influenced by split-second ads one can only see by stepping through the video frame-by-frame is also vanishingly small. James McLeod I'm not even giving credence to the efficacy of a "subliminal ad", hence my usage of quotes. Ad time is very expensive and is purchased by the number of seconds it runs, so it's very plausible that a company would purchase the smallest ad block possible, to air at the very end of the commercial lineup when it has the greatest chance of being noticed, in hopes that someone would notice and replay to try and figure out what just jolted onto the screen.
I've rewound a few times myself before I got used to the phenomenon. You dismissed my theory outright while ignoring my reasoning. Show 4 more comments. Featured on Meta. Now live: A fully responsive profile. Version labels for answers. Nothing, actually. The phenomenon we think is at work here is adaptation. The easiest example of adaptation is a massage chair.
The longer a massage goes on, the more you get used to it. You adapt. Jail is incomprehensibly horrible the first day. Is adaptation a universal effect? If you have social events that are 90 minutes long, you might notice that after a half hour some people are kind of done and start taking off.
But if you build in interruptions, people will enjoy the gathering more, for a longer time. Contemporary shows like The Sopranos might be interrupting themselves. These shows often run six or more parallel plots and constantly shuffle between them. One plot interrupts another. Long term, the creeping increase in ad loads should be a worry. SpaceX crew launch marks space travelers in 60 years. Hot inflation report slams bond market, sends stocks lower.
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